NeuroBranding®
and NeuroBranding®
Solutions
Brief
Article on NeuroBranding® and NeuroBranding® Solutions by Prof. Chris M
Jayachandran who has
specializations in Machine Learning, Consumer Neuroscience & Neuro-marketing, UI/ UX, and Design Thinking. He is a seasoned professional with
25+ years of experience. He had been Teaching and Training in India's one of
the best colleges for 15 years, and has experience in consulting
for clients across North America for more than 10 years. He is a recipient of
UGC, Government of India Research Grant, with his Research Papers &
Article published in Scopus Indexed / UGC CARE Journals, and Harvard Business
Review. He has won prizes and awards at Regional and National-levels.
What
is NeuroBranding®?
NeuroBranding®
can be defined as a multimodal approach to the branding of personal and
professional stature of an individual, organizations' products and services
where the domains such as neurolinguistics, consumer neuroscience,
psychographics, affective visual elements, persuading UXD, perfect pricing, and
machine learning enabled programming work in unison to optimize the
monetization on chosen market segments (reputation and professional credibility
in personal & social circles in case of Personal, and
Professional NeuroBranding®)
and to perpetually increase the value of the brand that can be of
personal, professional, institutional and corporate portfolio.
What
are NeuroBranding®
Solutions?
NeuroBranding®
Solutions simply expressed, include Concept, Creatives, Content, Code (ML
code), Captivating product / service design, pricing strategy, and Consumer
Psychology all covered under one roof to discover the market potential for
clients' brands; devising strategies to expand the market presence, widening monetization opportunities, and making brands epitomize value addition to human
lives.
JUBATUS® is the
India's first company to provide end-to-end NeuroBranding® Solutions.
For more
details, please visit: https://neurobranding.in